BUILD YOUR DAO
Distilling the complexity of blockchain into a playful deck of cards
YEAR
2024
CLIENT
ROLE
Concept, Design, Production
Aragon is an Ethereum-Based smart contract framework that allows you to decentralize onchain assets by deploying onchain governance modules known as DAOs (Decentralized Autonomous Organizations).
To tackle the complexity and abstract nature of this product, we introduced a tangible, analog card game to help users learn and design their way through this complex landscape.
Each card represents a distinct component or attribute. The analog nature of the cards helps to bring structure and sense to the intangible and complex nature of the technology.
The card format makes it easier to explore and experiment with the different components, patterns, and combinations.
